AboutYFC - Best Frozen Food Brand Delhi NCR

Where food isn't just a product — it's an emotion. Born from the passion of HKS Fresh & Frozen Foods Private Limited, we're redefining India's frozen food industry with restaurant-quality taste and innovative convenience under the brand YFC (Your Frozen Crush).

100% Vegetarian
Restaurant Quality
Premium Innovation

Our Mission - Best Frozen Food Brand in India

To revolutionize India's frozen food landscape by delivering restaurant-quality, 100% vegetarian products that combine authentic taste, premium ingredients, and innovative convenience. We're transforming frozen food from mere convenience to crave-worthy culinary experiences. Our mission is to be the best frozen food brand in India, offering premium quality frozen snacks, desserts, and ready-to-eat foods.

Restaurant-quality taste and ingredients
100% vegetarian, premium products
Innovative product development

Our Vision

To become India's most beloved frozen food brand, setting new industry standards for taste, quality, and innovation. We envision a future where frozen food isn't just convenient, but represents the perfect fusion of culinary artistry, premium quality, and accessible luxury for every Indian household.

Why "Your Frozen Crush"?

Because once you taste our food, it won't just be another frozen snack — it'll be your new obsession. We're making frozen food more than just convenient — we're making it crave-worthy. Your Frozen Crush delivers the best frozen foods in Delhi NCR with restaurant-quality taste and 10-minute delivery.

Our Core Values

These fundamental principles drive our commitment to delivering exceptional frozen food experiences that exceed your expectations every time.

Authentic Taste

Every product is crafted with restaurant-quality ingredients and authentic recipes, bringing professional culinary expertise to your home kitchen.

Premium Quality

We maintain the highest standards of food safety, quality control, and hygiene throughout our production and delivery process to ensure you receive the best.

Customer Excellence

Our customer-centric approach ensures we continuously innovate and improve based on your feedback and evolving preferences.

Innovation Leadership

We pioneer new frozen food categories in India, introducing unique products like frozen brownies and choco lava cakes to the market.

Meet Our Founders

Two hospitality professionals turned entrepreneurs, united by their passion for food and commitment to revolutionizing India's frozen food industry.

👨‍🍳

Jay Ahuja

Founder & CEO

IHM Graduate • Chef • Entrepreneur

Jay brings exceptional culinary expertise with experience from The Grand New Delhi Hotel and Dubai's premium restaurant industry. His entrepreneurial journey includes launching restaurants and cloud kitchens, giving him deep insights into food operations and customer preferences. As CEO, he drives the company’s vision, product innovation, and long-term growth strategy.

👨‍💼

Aman Rai

Co-Founder & COO

IHM Graduate • Marriott International • Global Talent Acquisition

Aman combines hospitality excellence with business acumen, currently working with Marriott's US headquarters in global talent acquisition. His diverse experience spans insurance, IT sales, and executive engagement with industry leaders. As COO, he ensures smooth operations, strategic execution, and scalability across all business functions.

Together, We're Building Something Special

Jay and Aman combine culinary creativity with business acumen, bringing together chef's expertise and global business insights. They're not just building a frozen food company — they're creating a movement that blends convenience, authenticity, and innovation, setting new benchmarks for frozen foods in India and beyond.

Our Journey

From concept to launch, discover how we're transforming the frozen food industry with innovation, passion, and unwavering commitment to quality.

Vision & Concept Development

Jay Ahuja and Aman Rai, IHM graduates and hospitality professionals, conceived the idea of revolutionizing India's frozen food industry with restaurant-quality vegetarian products.

Research & Development

Extensive R&D phase began, combining Jay's culinary expertise from Dubai's restaurant industry with Aman's consumer insights from global hospitality experience.

Official Launch

Your Frozen Crush officially launched as India's premium 100% vegetarian frozen food brand, introducing innovative products like frozen desserts alongside traditional favorites.

Expansion Vision

Scaling operations across India with plans to set new benchmarks for frozen food quality, taste, and innovation in the Indian market and beyond.

Ready to Experience the Difference?

Join thousands of customers who have made YFC their frozen food crush. Taste the restaurant-quality difference that sets us apart.